Privacy Policy

1. Overview

This Privacy Policy explains how Your Home Express, LLC (“we,” “us,” “our”) collects, uses, stores, and protects your personal information when you visit or make a purchase from The Art of Tallow website (the “Site”), subscribe to our services, or interact with our marketing communications.

By using the Site, you agree to the practices described in this Privacy Policy.

 

2. Information We Collect

We collect information in the following ways:

A. Information You Provide Directly

When you:

• make a purchase
• create an account
• sign up for our newsletter
• enter your email through a pop-up
• subscribe to a product
• contact our support team

You may provide:

• Name
• Email address
• Billing address
• Shipping address
• Payment information (processed securely via Shopify; we do not store card numbers)
• Order history
• Account details

 

B. Information Automatically Collected

When you browse the Site, we automatically collect:

• IP address
• Device information
• Browser type
• Pages viewed
• Time spent on pages
• Referring URLs

This helps us improve website performance and user experience.

 

C. Information Collected Through Cookies & Tracking Technologies

We use cookies, pixels, and analytics tools to:

• recognize your device
• remember your preferences
• analyze site traffic
• track conversions
• serve personalized ads

Technologies may include:

• Meta Pixel (Facebook/Instagram)
• TikTok Pixel
• Shopify Analytics
• Klaviyo email tracking cookies

These tools help us understand customer behavior and improve the shopping experience.

You may disable cookies in your browser settings.

 

D. Information Collected for Subscriptions

When you enroll in a subscription:

• we collect email, payment method, and renewal details
• your card is charged at recurring intervals

We store subscription details but never store full credit card numbers.

 

3. How We Use Your Information

We use the information we collect for:

A. Order Fulfillment

• process payments
• ship products
• handle returns
• send order updates

B. Customer Support

• respond to questions
• resolve issues
• support customer satisfaction requests

C. Marketing Communications

• send emails through Klaviyo
• offer promotions and product updates
• deliver cart reminders
• personalize campaigns

You can unsubscribe from emails at any time.

D. Advertising & Personalization

Using advertising and analytics tools, we may:

• show personalized ads
• measure ad performance
• analyze customer behavior

E. Website Optimization

• improve website functionality
• analyze trends
• detect technical or security issues

F. Compliance & Fraud Prevention

• protect against unauthorized transactions
• reduce fraud risk
• protect our customers and business

 

4. Fulfillment & Shipping

Orders placed on our Site may be fulfilled through trusted third-party logistics and fulfillment partners, including Amazon Multi-Channel Fulfillment (MCF).

As part of order fulfillment, limited information such as your:

• name
• shipping address
• order details
• contact information

may be securely shared with fulfillment providers solely for the purpose of processing, packing, shipping, and supporting your order.

We do not receive or store your Amazon login credentials or sensitive Amazon account information.

 

5. Sharing Your Information

We only share your information with trusted third parties necessary to operate our business, including:

• Shopify (store platform, checkout, payments)
• Klaviyo (email marketing)
• Payment processors
• Shipping and fulfillment providers
• Advertising platforms (Meta, TikTok)
• Analytics providers

These partners are contractually required to safeguard your information.

We never sell or rent your personal data.

 

6. Cookies & Tracking

Cookies allow us to:

• remember your cart
• process orders
• personalize ads
• analyze website traffic
• support login functionality

You may control cookies through your browser settings.

Disabling cookies may affect certain features or functionality of the Site.

 

7. Subscriptions & Auto-Renewal

When you subscribe to a product:

• your payment method is charged automatically
• renewal intervals are selected at checkout
• you may cancel at any time through your account or by contacting support
• pricing or subscription changes will be communicated in advance

Subscription data is processed securely through Shopify and our subscription platform providers.

 

8. Data Retention

We retain your personal information:

• as long as your account remains active
• as necessary to fulfill orders
• as required for legal, tax, and accounting obligations

You may request deletion of your data at any time (see Section 11).

 

9. Data Security

We use industry-standard security measures to protect your information, including:

• SSL encryption
• secure Shopify checkout
• restricted internal access
• encrypted data storage

However, no method of transmission over the Internet is completely secure.

By using the Site, you acknowledge this risk.

 

10. Children’s Privacy

Our Site is not intended for individuals under 18 years of age.

We do not knowingly collect personal information from children.

 

11. Your Rights

Depending on your location, you may have the right to:

• access your personal information
• update or correct your information
• request deletion of your information
• opt out of marketing communications
• restrict certain uses of your information

To exercise these rights, contact us at:

care@artoftallow.com

We will respond within a reasonable timeframe.

 

12. Third-Party Links

Our Site may include links to external websites.

We are not responsible for the privacy practices of third-party websites.

We encourage you to review their privacy policies separately.

 

13. Changes to This Policy

We may update this Privacy Policy periodically.

Changes become effective immediately upon posting to this page.

We encourage you to review this page regularly.

 

14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Your Home Express, LLC
St. Petersburg, Florida, USA
care@artoftallow.com